Power Grip Primer is the #1 primer in America—and for good reason.
Your makeup stays exactly where you want it. elf Cosmetics Power Grip Face Primer grips makeup for long-lasting wear while creating a smooth, flawless base. This gel-based formula is enriched with Hyaluronic Acid to hydrate, prep, and smooth the skin, enhancing both the look and feel of your complexion.
The lightweight gel applies clear, making it an ideal primer for all skin types and skin tones. Whether you’re going for a natural look or full glam, this primer helps your makeup last from morning to night.
Gel primer formula grips makeup for all-day wear
Leaves skin with a natural, fresh finish
Powered by hydrating Hyaluronic Acid
Clear, translucent formula works across all skin tones
Non-comedogenic (won’t clog pores)
Hyaluronic Acid – Helps skin retain moisture for a plump, hydrated appearance
All e.l.f. products are formulated without phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, or hydroquinone.
Proudly 100% vegan and cruelty-free, and Leaping Bunny Certified—because kindness is always in style.
This product is made in a Fair Trade Certified™ factory.
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22.
The gel-based formula creates a subtle, tacky layer that grips foundation and color, preventing shifting and fading. Expect consistent wear throughout busy days and special events without frequent touch-ups.
Hyaluronic acid in the formula draws moisture into the skin for a plump, smooth appearance that improves makeup application. A 4% niacinamide variant is also available for targeted brightening and barrier support.
The translucent finish means the primer works across all skin tones without altering shade or finish, making it ideal for both natural and full-glam looks. Its non-comedogenic, lightweight feel layers seamlessly with skincare and makeup.
Experience hydrated, long-wearing makeup with a primer that delivers professional-level grip and clean formulation. Choose the classic clear formula, the niacinamide-enhanced option, or a value set to optimize your routine.
